Bigcommerce is one of the biggest ecommerce platforms used today. It’s considered a very user-friendly platform, which allows even first-time online merchants to set up a website and start selling their products. Utilizing a consistent and effective strategy for SEO for Bigcommerce stores will further boost your visibility and bring more traffic to your site.
The biggest mistake people make when using Bigcommerce, or any other ecommerce site, is to assume getting the website published online is the most important step. In fact, getting the website to go live is only the beginning, and bringing customers to the site is the real challenge. This is where SEO for Bigcommerce comes into play.
Key Searches
One of the most important tasks a company providing SEO for Bigcommerce will do is learn all that they can about how people are looking for the products on your website. This means understanding the specific keywords and associated keywords they are using, then utilizing those in tags, descriptions and headers to get your website to show up in an organic search for those terms.
For example, if you are selling linens people may be searching for bedding, sheets, sheet sets, fitted sheets, flat sheets, pillowcases or a range of different keywords. Utilizing those keywords in the headers and descriptions on your page will result in better organic search results.
Use Alt Tags for Images
Having images on your websites, especially for ecommerce sales is a given. Some people have amazing images, but without the use of alt tags they are basically irrelevant until the customer gets to your website.
This is because the search engine crawlers only read text, not images. Placing the alt tag under the photo, banner, or image on the website and ensuring keywords are present in the tag is an important tip for SEO for Bigcommerce.
Never Copy and Paste
With SEO for Bigcommerce, as well for all other ecommerce platforms, copy and pasting a manufacturer’s product description is not good for your SEO rankings. Search engines will read your site as having duplicate content compared to an older existing website with a higher ranking.
Changing descriptions to be unique is essential for SEO for Bigcommerce. You should also include the keywords and few strategically selected alternative keywords onto the page for maximum impact and search engine ranking benefits.
