The mega-company versus the savvy Internet upstart. It is an age-old story that is fascinating on so many levels. The problem with this story is that it doesn’t have to be a versus story at all. Unless the company stole a princess, there is no reason why they both can’t exist in the modern world. Plus, they have entirely different circles.
This idea of “different circles” is no more apparent than in the idea of what is current. The reality is that however hard a company is going to try to be current, there will always be a fourteen-year-old vlogger who is more current. Companies, big and small, need to define what “current” means to them with a Video Production Service in Lexington KY. If current means 24 hours, than they are in a losing battle.
The reason is deceptively simple. A young kid has the same basic channels as a large company, but her response time is far greater. There is less red-tape and fewer people involved in that creative process. There is also no money involved (of course, this is a basic distillation of the issue, and there may be money or others involved). Essentially, a typical YouTube vlogger can reach their audience with less- less red-tape- less budget control.
This discrepancy has forced small companies to reassess their need to be current. A good way to fight the problem is to remain evergreen. The term refers to content that ages slowly. It can be seen as relevant years from now. A video that is reviewing a new video game, for example, is inherently evergreen. It is only ever trying to accomplish a review of that game. The timeline is irrelevant. Content makers can keep that in mind when they make their content.
Small YouTube vloggers and big companies can exist in the same world. They are working with the same rules. Both groups have advantages and disadvantages, and how current they are is a big one. A Video Production Service in Lexington KY can help work with companies who are struggling in a world where they seem outdated. Visit Website for a look at what a current corporate video can mean.