If you are using the Magento platform for your eCommerce site, it is very likely you are a large eCommerce retailer working with an in-house team of web developers and designers. However, if you can spot these three common Magento SEO mistakes on your site, you may want to consider looking elsewhere for some expert support.
Magento SEO, like any SEO, is constantly evolving and becoming more specialized. As with any platform, failing to take advantage of the latest in SEO practices and techniques or trying to use black hat tactics is only going to end up hurting your standings on the search results pages.
Pages and Title Tags
Each page should have a unique, descriptive title tag that uses the keyword and also clearly includes relevant information for indexing. It makes no sense to have pages listed and titled in functional terms such as home, about us, products, and so on, as that is all the search engine crawlers will see.
Check the titles on your pages and see if they reflect the contents of the page and what would bring people to the site. If you aren’t sure of the best terms to use, a Magento SEO expert can help you figure it out.
Duplicated Information
There are two mistakes with Magento SEO that include duplication. One is to use descriptions for items that are copy and pasted from other sites, even alternate sites you may own. The search engines see this identical information as duplicate content, resulting in lowering your position on search engine results.
Additionally, duplicate content can also occur if there are multiple pages on the site with the same URL or a redundant URL. This can occur naturally if a product is dropped and then added again or if settings are not correctly set within the system.
Not Naming Images
Naming images and not using the image number as the identifying label on your site is critical. This is a common mistake that Magento SEO experts find, and one that virtually hides the image from search engine crawlers and prevents Google, Bing, Yahoo, and other search engines from displaying the image in an image search.
Generally, if your Magento SEO efforts aren’t resulting in higher conversion rates and increased traffic to your site, bringing in an expert is a good option. Sometimes in-house teams simply miss the details, but correcting the problem can get your website back on track.
When it comes to Magento SEO strategy, the experts at Business Name are here to help. To see more about our SEO services go to website url.