One of the wonderful things about website design is that you are really able to be as creative as you want when promoting your business, service and products. For those that are already in a creative field, bringing that creativity front and center with your nail salon website design can help let your potential new customers know just what you are all about.
The demand for nail care and nail services continues to grow. In 2002 there were over three hundred and sixty eight thousand licensed nail technicians and fifty one thousand licensed beauty shops and salons offering nail services. By 2010 the number of nail salons in the USA had increased to over 200,000. These numbers just continue to grow and the demand for services, including much more elaborate nail designs, is definitely on the rise.
The Importance of Nail Salon Website Design
Think of your website as your first introduction to a new customer. The vast majority of people, especially those aged 18-64, research online for businesses and services as a way of finding out what is in their community. When women or men search for the terms “nail services” and their city or town, the first five websites on the search engines will get over 80% of the hits for that keyword search.
By the time you are on the next page of the search engine, even as the first entry, you are unlikely to get more than 7% of the total people that use that particular keyword. The take away from this information is that your website needs to be at the top of that list.
Show Your Talent
It is important to let your potential new customers, as well as your existing clientele, know just how wonderful you can make them look and feel. A gallery of pictures of your nail designs needs to be a prominent part of your nail salon website design. By constantly updating the photos and images that you use on your site and providing product and technique information to customers they will keep coming back.
Return visits to your website not only increase your client based and audience but it also helps moves your website up the search engine rankings. You don’t have to be a great writer to take full advantage of your nail salon website design; you just need to let your creativity take center stage.
We have years of experience in nail salon website design. For a look at some of the website we have created as well as information on our services go to website.
