When it comes to special occasions, jewelry continues to be a special gift. Customers select the piece or pieces with care and affection. No matter what the jewelry is or how much it cost them, they want to make it look special. It is up to you to provide the finishing touch with an appropriate selection of boxes for jewelry.
Boxes for Jewelry: Essential Characteristics
Your customers take care and time in selecting the right item of jewelry. You need to ensure that the box that they take home matches the sentiment. When deciding what boxes for jewelry are appropriate it is important for a jewelry manager to consider various factors. These include:
* Item: Of course, a box should be suitable for the piece of jewelry. It is important to match the type with the style of box i.e. rings go in ring boxes, earrings in earring boxes, etc.
* Size: A client does not want to buy an item then have it rattle around in a too large a box. Make sure the size of the box suits the dimensions of the jewelry.
* Style: Boxes for jewelry needs to reflect the current taste and style. This includes shapes. Hearst-shaped items or boxes with hearts may be ideal for certain Valentine gifts. They may also act as excellent display boxes during the sales period of this special occasion
* Materials: Do you have a preference for the materials that comprise the lining and exterior of the boxes? Do you want to purchase any for specific purposes or holidays? Do you like white lining with a white box or a black box, white lining? The colors and the materials – cotton, velour, satin, are endless and remain personal preferences.
* Quality: Never purchase cheap or cheap-looking jewelry boxes. They do your customers a disservice. They want to provide their special person with a lovely item and a cheap box negates this intent.
Poor quality display boxes for jewelry do nothing to promote your business. Beautiful items need to be shown-off. They require the proper containers to reveal the nature of the pieces of jewelry therein contained. When the boxes are cheap or poorly constructed, they detract from the overall environment of the store and reduce the potential for successful sales.
* Advertising: It is customary for jewelers to provide boxes with logos or names printed or stamped upon the surface. Do you want to have the store name and/or logo prominently displayed? Are you a fan of subtlety?
Consider these factors before you decide to order your first or next selection of boxes for jewelry for clients to take home or for your displays.
Boxes for Jewelry: More than Containers
As a retailer, you need to think carefully before choosing your selection of boxes. They do not simply hold a piece of jewelry. Jewelry boxes represent your store. If you have any doubt about how important packaging is, look at the names that rank high in the retail world of jewelers. Consider the world famous Tiffany box. Their robin’s blue containers are indubitably the most famous and coveted boxes for jewelry in history.
