It has been said in the past that not having good marketing and promotional campaigns for your business is like winking at a girl in the dark- you are the only one who can see what you are doing. Everything you do in your business needs to be about making sure people know who you are, where you are, and what you have to offer them. This simple concept is business marketing101. So, which of the top advertising vehicles—TV, print, online or promotional products—is a front runner when it comes to overall effectiveness according to consumers?
The Categories
To understand the importance of these media outlets it is essential that they be clearly defined. With these definitions in mind here is how the study viewed each of the categories during the research:
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TV Commercial: advertising displayed on TV in the form of a paid commercial that conveys a particular message about a product, service, event, or cause.
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Print Advertising: advertising that is done via a print based outlet such as magazine, newspaper or publications that are used to promote a brand, product, or service.
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Online Advertising: marketing and promotions that are displayed online through ads, emails, websites, articles, blogs, and other digital media.
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Promotional Products: useful products are sent to customers and include things like custom promotional calendars, special limited edition collectibles, pen and paper sets.
Recall of Products and Brands
All of the marketing in the world is of little to no use to a company if customers cannot remember the brands, product, services, or items when they have a need. Here are some points to consider:
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Advertised company or brand- how easily customers remember the name of a company product and recall what the product or service is used for, and how to contact the business.
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Advertised product/service/message – how well the message, goal, mission, and views of the business or organization resonate with the target audience.
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Type of promotional product received – the power of free gifts and promo items and how well customers recall the business and how likely they are to contact them.
The global market is ripe with potential customers and we have the tools, skills, and experience to help take your promotional products farther than ever before.
