When you find that your print catalogs are not getting you the results that you want, it might be time to retool and cater to your customers’ desires and those may have changed. You can use these little books to showcase your featured sales, tell customers about what’s new, or even give them a sneak peek at what’s coming up. By catering to what they want, you’re enticing them directly to visit your website or come into your store to see for themselves what they’ve had a preview of from what you’ve shown them.
Find Out What Customers Want
A market analysis is a good way to see what’s happening with buying trends and find out what customers are purchasing but there are a few more creative ways to find out what customers want so that your print catalogs reflect that and work for you and your business.
* Use the web and social media to conduct polls about what people like so that you can see what their opinions are before you put together the next catalog.
* Send out an e-mail campaign to your best customers to tell them about what’s new and ask what they think before you put it into a catalog for everyone else.
* Are your customers asking for more or less from the catalogs that they get from you? Use these tools to find this out as well as what they want to see. You may find that you’re wasting resources printing a large book that they don’t even want.
How are Customers Reading?
Do they even like having a tangible book to look at? Do some like it and some don’t? You may want to consider offering a premium service where customers can subscribe to a catalog that comes to them in the mail if they want it and then you’ll only have to print for those who are using the book instead of for every customer when the majority doesn’t even want it. You’ll be saving money and other resources and gaining a premium customer base that will stick around for longer and probably buy more than the average shopper.
To Print or Not to Print
Once you’ve figured all of this out, you’ll be able to see if print catalogs are even worth the money that you’re spending on them. In an age where it appears that everything is digital, this type of catalog could be obsolete for your client base. However, the opposite can also be true and you could be bringing in more business by printing more catalogs to send out to potential clients. The professionals at Arandell can help you decide what’s best with marketing assistance and solutions for all of your printing needs!
