Many people think of Instagram as a platform for sharing photos and connecting with friends. And while that is true, it is also an incredibly powerful marketing tool – especially for businesses in the legal industry. If you’re wondering how to market a law firm on Instagram, here are a few tips to help you get started.
Research Your Competitors
Before you start posting anything, it is important to do your research and see what your competitors are doing. Take a look at what kind of content they are posting, how often they are posting, and who their target audience is. This will give you a good starting point for figuring out what kind of content you should be posting and how often you should be posting it.
Find Your Angle
There are literally thousands of law firms out there competing for attention. So, what makes yours different? What can you offer that nobody else can? Find your angle and make sure that everything you post – from the images to the captions to the Hashtags – reflects that angle.
Tell Your Story
Your potential clients want to know who you are, what you stand for, and why they should trust you with their legal case. Use your posts to tell your story and connect with your audience on a personal level. Share photos and stories that highlight your firm’s culture, values, and successes. The more humanized you can make your firm seem, the better.
Encourage Engagement
The whole point of social media is to encourage engagement between brands and consumers. Make sure that you are regularly interacting with the people who follow you – answering their questions, responding to their comments, etc. You should also be using relevant Hashtags and tagging other users in your posts whenever appropriate.
If utilized correctly, Instagram can be an extremely powerful marketing tool – especially for businesses in the legal industry. By following the tips above, you can start effectively marketing your law firm on Instagram and attracting new clients in no time!
