Getting the most out of any marketing campaign starts with having a really original marketing idea which is practical, cost effective, and every unique. A flip book provided to customers and potential B2B clients is an unusual yet also very well recognized option for any business to consider.
The concept of a flip book actually dates back to the 1800s and predates the idea behind “motion pictures”. Incorporating this technology with photo flipbooks or actual drawings can capture the idea or concept of your products in a short three to four second, highly portable and definitely different advertisement.
Grand Openings
If the business is celebrating the opening of a new store, location or office why not give away flipbooks to get everyone interested? You can use the flip book to give customers and clients a sneak preview of the space either through the work of a graphic artist or through photos. The book can be as simplistic or as detailed as you want, allowing the possibility to pique curiosity and get people talking.
The interior space, or the exterior, can literally be recreated, and your customers can see a mini-movie of the development of the new products, retail space, or work area through the pages of the flip book. This is both a great marketing tool as well as a wonderful way to drum up excitement and interest in the project.
Tradeshows
Instead of pens, caps or zip drives try giving away a flip book with a short promo on your company, product or service. It combines the action of a video with the practicality of a brochure. It is small, easy to carry, and can be used without the need for an internet connection.
The interior of the book can show your product or service in action, or provide some important uses for whatever you want to market. The great news is the flip book cover, both back and front, provides additional product information and room to market and provide contact information.
The great thing about a flip book for any type of marketing is the longevity factor. It is going to be passed around and flipped through again and again, adding to the value. Comparing this to reading the text on a pen or having a brochure to hand out at an event really shows the value of choosing the flipbooks over the other traditional options.
At Fliptomania, we can design a flip book to promote your business for an opening, a trade show or as a customer give-away campaign. To see more visit us at Fliptomania.com.
