Email has gone from just a way to communicate to a way to brand your business and build revenue. A number of different websites utilize email in a way that converts click throughs to sales and builds loyalty among customers. With the right website development, Rhode Island website owners can integrate an effective email marketing campaign by integrating different email features into their website. There are different options available, and you will need to use analytical data to decide which feature works best for your business.
Private Page Access Via Email
It’s a challenge to figure out how to get email users to click through the links in your email and find out more about your product or service. One thing you can do is have email only pages integrated into your website. This means that the average website visitor won’t find this page when looking at your site. It’s only accessible to those who use the email links. These types of pages encourage visitors to sign up for your company emails and it shows which areas of your site garner the most interest.
If you have three email only access pages but find that one gets more click throughs than others do, you’ll know that you’re effectively marketing that product or service to your website viewers. If your website doesn’t have integrated email, you need to hire a team focused on website development. Rhode Island business owners can see an increase in customers and profits with the right email integration.
Email Newsletters
It seems old school, but email newsletters are still an effective form of email marketing. You encourage people to sign up for your newsletter by offering discounts or promotions available only to newsletter subscribers. You also make the content engaging so that readers don’t feel that your email is just clogging their inbox and unsubscribe. You can improve conversion rates with effective newsletter marketing by enticing people to click through the newsletter links. You can also link to your social media sites through the newsletter, making it easier for people to find your company on the Internet.
Email integration can help brand your business. It helps people remember you. It puts the name of your product or service in front of customers every single day. All of these are benefits you lose without email integration.
For more information about email integration and website development in Rhode Island, go to Website Domain.
