According to numerous studies, most notably a large study completed by the Wine Marketing Research Group in Australia, wine buyers look at several factors when choosing a particular new type of wine to try.
The Importance Of the Capsule
While they usually consider the variety and price and look for recognized brands, another very critical component of their choice is the packaging or the appearance of the bottle. This includes the label, including shape color and even the type of font used on the label, and it also includes the capsule surrounding the top of the bottle.
Choosing the ideal wine bottle heat shrink capsules for your wines is an important choice. Making the bottle stand out to be both aesthetically pleasing as well as easily identifiable from other wines on the shelf will be essential in branding and marketing efforts for the winery and the brand.
However, wine bottle heat shrink capsules do more than just provide an easy to identify top to the wine bottle. They also prevent moisture from affecting the cork, and they help to preserve the wine.
Color Options and Designs
While many basic wine bottle heat shrink capsules are a single color, perhaps with the name of the winery or the brand on the capsule, others are miniature works of art.
Choosing a background, font color and design to compliment and coordinate with the label, as well as the branding efforts of the winery, will be essential. They can be designed to stand out for a modern and whimsical look or blend into the overall design for a classic, traditional look.
Different shapes of wine bottles are also ideally suited to PVC/PET (G) types of heat shrink capsules. Easy to apply and very reasonably priced, they are an ideal option for any winery to consider.