An RV dealership in Des Moines IA may sell everything from pop-up camper trailers to motorhomes that are as large as a small apartment. They serve a diverse group of customers, which traditionally has skewed to people in late middle age and senior citizens. That trend is still strong, but there have been significant changes in the past 20 years.
Middle-Aged and Younger Adults
People in the age range of the mid-30s to mid-50s now are the most prevalent owners of RVs. Younger adults increasingly are buying these RVs as they enjoy taking the kids on vacation while not having to deal with hotels. Two or three families with affordable campers can travel to a campsite on weekends and enjoy each other’s company there. Another demographic is the new empty-nester couple, who has more freedom now that all the kids are in college or out on their own.
Baby Boomers
Baby boomers still remain a strong segment of the market for RV purchases. They are likely to shop at an RV dealership in Des Moines IA for either new or used models, depending on their budget and specific preferences. Seniors choosing to live in an RV in a warmer part of the country in winter is still a common aspect of retirement life. Some decide to sell their home and live in an RV for at least a few years, finally being able to travel to the extent they’ve always wanted to.
Trying It Out
The generation just after the baby boomers increasingly wants to try out the RV lifestyle before they retire, getting to evaluate whether being full-time RVers is something they actually would like doing. A couple can learn how well they get along in this relatively small space when they spend an occasional two-week vacation living in the camper.
The Demand for Luxury Features
Another trend that has probably been noticed by the representatives at a store like Imperial RV Center is the demand for more upscale features. People who plan to use the RV for the main living space for at least part of the year are looking for higher-end options that let them feel pampered.
