If you are a lawyer looking to expand your online presence and reach a broader audience, blogging is a great way to do so. A blog gives you the platform to establish yourself as an authority in your field and share your knowledge with potential clients. But what should you put on a lawyer blog?
Before you start writing, however, it’s important to understand what should go into a successful blog post. Here’s what you need to know about writing for a lawyer blog.
Provide Useful Information
When readers come to your blog, they are looking for advice that will help them solve their legal problems. Focus on providing valuable information rather than selling yourself or your services – readers will be more likely to trust and engage with you if they feel like you are giving them something of value rather than trying to pitch them on something. For example, you could write about recent changes in the law that might affect your readers or provide tips on how best to navigate the legal system.
Write Clear and Concise Posts
No one wants to read long-winded posts chock-full of legalese. Instead, keep your posts concise and easy to read. Use language that is accessible and easy to understand. Even those without any legal background should be able to comprehend what you are saying.
Also, make sure that each post has a clear purpose and structure. Don’t meander off-topic or jump between different ideas without warning.
Incorporate Visual Content
It can be difficult to keep readers engaged with just text; incorporate visuals such as images, infographics, charts, and videos into your posts whenever possible. Not only does this make your content more visually appealing but it also helps break up large blocks of text and make it easier for readers to digest information quickly.
Additionally, visuals often perform better than text when shared across social media platforms – meaning more people will see (and potentially interact) with your content!
