Posters can be iconic. They can be functional. They can also be a total disaster. The success or failure depends upon the design as well as the poster printing company who makes the creation a reality.
How Posters Can Fail
Posters serve a purpose. They are, no matter whether they are simply a pretty image, intended to convey a message of some sort. With this still in mind, it is still possible to divide them into two basic types: those that focus on the message and those concentrating on the image. In either case, any matter of things can go wrong between the concept and the execution or rendering.
The most basic errors in Chicago occur when the following fails:
* Basic Design: The work is unbalanced. It lacks a focal point through either a poor design, color choice or the placement of text
* Content: For functional posters, the message needs to be clearly expressed. In some informational posters, the text drags on with people no longer reading as it goes into excessive detail. In some posters, the images collide randomly or are poorly chosen and/or positioned. The result is a messy collage that does nothing to enhance the message
* Font: Often underrated or overlooked, the style and size of the font play a significant role in the reception of the poster and the readability of the message it contains. Remember it is okay to add a variety but do not overdo it. Some experts say to never use more than two or three different font styles.
* Perspective: Always consider how a poster will look when seen from a variety of perspectives. Make sure the one you choose is the right one
* Readability: For those that contain text, this is very important. Posters that fail to make the grade are not readable from a distance. The message is not clear unless the reader is close and personal. The size of font is not the only element you need to consider. A poster may not be decipherable because the color of the text causes it to disappear into the image behind it. A reputable poster printing company can help you avoid this.
* Linkages: Posters that never click with the public are those that have a disconnect. They do not provide a clear link between the topic or message and the images that accompany it. Images must act as a visual aid for the text.
These are all means through which a poster will never achieve functional or classic status.
Poster Printing
Putting together a successful poster requires a certain mindset, talent and skill. Not everyone can combine all these facets together to create a poster that works. Fortunately, some poster printing and design companies in Chicago can provide you with the means through which you can make a poster that, while it may never be iconic will serve its purpose with élan.
